Esitu Solutions Features in MoneySuperMarket's Great British Motorway Report

Esitu in the news

Professor David Crundall, CTO and Co-founder of Esitu Solutions, has contributed expert commentary to MoneySuperMarket's Great British Motorway Report, exploring motorway safety, driver confidence and the importance of hazard perception.

The report examines the driving experience across Britain's motorway network, considering factors including congestion, collisions, journey disruption and motorway services.

Alongside these findings, Professor Crundall provides insights into the psychological challenges drivers can experience when using motorways and how improved hazard awareness can support safer driving.

Understanding motorway anxiety

Although motorways are among the safest types of road in the UK, they can still be a source of anxiety for many drivers. Esitu's own research found that 40% of drivers reported feeling somewhat anxious about motorway driving.

Common concerns include joining motorways, changing lanes, maintaining safe following distances and dealing with vehicles travelling too closely behind.

Developing hazard awareness and understanding how to manage challenging motorway situations can help drivers build confidence and make safer decisions on the road.

Professor Crundall's contribution highlights the importance of anticipating developing hazards, maintaining appropriate following distances and responding safely to the behaviour of other road users.

Read the full report

The Great British Motorway Report includes rankings of UK motorways and motorway service stations, alongside expert commentary on improving the driving experience.

Read the full article, including Professor Crundall's contribution, on the MoneySuperMarket website.

Read the Great British Motorway Report →

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