About Us

Esitu Solutions was founded by two Traffic and Transport Psychologists with a combined 34 years of experience in Traffic Psychology research.

We know that safer drivers mean lower costs, fewer incidents, and greater efficiency. That’s why we take research out of the lab and into the real world, delivering online driver assessment and training that helps businesses:

• ✅ Reduce collision risks – Fewer incidents mean lower insurance and repair costs.
• ✅ Save money – Effective training leads to fuel-efficient, lower-risk driving.
• ✅ Ensure compliance – Stay ahead of industry standards and legal requirements.
• ✅ Improve driver performance – Smarter decision-making leads to safer roads.
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As a spin-out from Nottingham Trent University, we are backed by over 30 years of research and 12 peer-reviewed articles. Our evidence proves that when accurate assessment is paired with our training tools, hazard perception improves, risk-taking decreases, collision risk decreases, and driver safety increases.

See how we can help your business save money and improve safety.