Evidence-based driver safety

Driver assessment and training, grounded in traffic psychology research.

Esitu Solutions provides evidence-based driver assessment and training tools through innovative online and virtual reality solutions.

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Built from research, designed for real-world safety

Nottingham Trent University spin-out
Traffic psychology and hazard perception expertise
Online and VR assessment and training
Evidence-based tools for safer driver behaviour

Why Esitu Solutions?

Evidence Based

Esitu Solutions was founded by two Traffic and Transport Psychologists with a combined 34 years of experience in Traffic Psychology research.

We know that safer drivers mean lower costs, fewer incidents, and greater efficiency. That’s why we take research out of the lab and into the real world, delivering online driver assessment and training that helps businesses:

✅ Reduce collision risks – Fewer incidents mean lower insurance and repair costs.

✅ Save money – Effective training leads to fuel-efficient, lower-risk driving.

✅ Ensure compliance – Stay ahead of industry standards and legal requirements.

✅ Improve driver performance – Smarter decision-making leads to safer roads.

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Assess risk earlier

Our scenario-based assessments help identify behavioural risk before it becomes an incident.

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Train safer decisions

Targeted feedback helps drivers understand hazards, anticipate risk and improve judgement.

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Benchmark performance

Clear reporting helps organisations compare risk levels and track progress across driver groups.

Built on research, designed for real-world use

As a spin-out from Nottingham Trent University, we are backed by over 30 years of research and 12 peer-reviewed articles.

Our evidence proves that when accurate assessment is paired with our training tools, hazard perception improves, risk-taking decreases, collision risk decreases, and driver safety increases.

See how we can help your business save money and improve safety.

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30+ years of research underpinning our approach

12 peer-reviewed publications supporting our work

VR and online assessment options available

Meet the Team

Experts in traffic psychology, hazard perception and driver behaviour

Dr Victoria Kroll

CEO & Co-Founder

An image of Prof David Crundall, Esitu's CTO

Dr David Crundall

CTO & Co-Founder

Angel Nicholson

Researcher

Example Publications

2016

Hazard prediction discriminates between novice and experienced drivers.

David Crundall

2018

Prediction and perception of hazards in professional drivers: Does hazard perception skill differ between safe and less-safe fire-appliance drivers?

Crundall, D. & Kroll, V.

2021

A comparison of cybersickness symptoms across 360-degree hazard perception and hazard prediction tests for drivers.

Goodge, T., Kroll, V. et al.

Ready to get started?

Speak to our team to find the right solution for your drivers, improve safety, and reduce risk across your organisation.

📞 0115 648 1883

Quick, simple and no obligation.

+44 (0)115 648 1883